AEG Launches AXS Ticketing at Target Center
(Monday, November 5) – Target Center is replacing Ticketmaster with AXS Ticketing as the venue’s ticketing agency. AEG, one of the world’s leading entertainment and sports presenters and operator of the Minneapolis venue, introduced the beta version of AXS Ticketing (pronounced access) just more than a year ago and has brought the user-friendly ticketing and entertainment platform to nine markets thus far. AXS Ticketing (available online at axs.com and on each venue’s website) is the first phase of AXS, a new platform that will leverage AEG’s facilities and music, sports, and entertainment properties in an effort to redefine the live event consumer experience – from access to ticketing to digital engagement and multi-platform content distribution.
“After successfully launching AXS Ticketing in venues and arenas throughout the country and across the pond, we’re looking to continue to build the momentum with the rollout at Target Center,” said Bryan Perez, AEG’s president of digital, ticketing and media. “Through innovations that benefit both ticket buyers and venues, we’re looking to revolutionize the ticketing process to enhance the overall event experience.”
Target Center will align with many AEG clubs, theaters and other arenas such as Sprint Center, Citizens Business Bank Arena and The O2 Arena in London which already operate on this platform. Additional AEG arenas such as Staples Center in Los Angeles will shift to AXS Ticketing in 2013.
For Target Center, the migration means all shows going on presale or on-sale after November 6 will utilize the AXS Ticketing platform, replacing Ticketmaster as the seller and distributor of tickets for the arena.
Steve Mattson, VP and General Manager of Target Center said, “I am thrilled to have Target Center on the same ticketing platform as venues such as The O2 arena in London and Sprint Center in Kansas City. This will give the local fans access to the impressive and innovative new features that event-goers are utilizing around the world.”
The first shows available for purchase on the new ticketing platform are: World Wrestling Entertainment’s Holiday Tour (on sale November 10) and Classical MPR presents The Mormon Tabernacle Choir and Orchestra (on sale November 23).
Ticket buyers will visit targetcenter.com or AXS.com to purchase tickets to events at Target Center.
Ground-breaking features of AXS Ticketing at launch will include:
A virtual AXS Waiting Room™ will open shortly before the public on-sale, giving fans greater transparency into the buying process by displaying real time ticket pricing and availability information, as well as shortening transaction times by allowing fans to enter their payment details prior to general tickets going on sale. The Waiting Room™ also will allow venues to see the demand for tickets at any given time before and during the on-sale.
A social ticketing breakthrough, AXS Invite™, is a revolutionary new feature that will allow fans to reserve adjacent tickets for friends so they can all sit together. Once the seats are reserved, through a one-step invitation process, the initial purchaser can then invite his or her friends to buy the nearby seats via Facebook or email, eliminating the need for one purchaser to fund the entire transaction and helping fans more easily attend in groups.
Unlike Ticketmaster, AXS will not charge a delivery fee to customers who print their Target Center event tickets at home.
Developed and operated by AEG, one of the leading sports and entertainment presenters in the world, and a wholly owned subsidiary of the Anschutz Company, AXS is a new entertainment platform and will serve as AEG’s primary consumer brand. The first phase of AXS, AXS Ticketing, was created in cooperation with Outbox Technologies and will provide fans the opportunity to purchase tickets directly from their favorite venues. Additional elements will include a mobile service launching later this year and a video content service that is now in development. For more information on AXS, please visit www.axs.com.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 facilities such as STAPLES Center (Los Angeles, CA), Best Buy Theater (Times Square, New York), Sprint Center, (Kansas City), Rose Garden Arena (Portland, OR), Target Center (Minneapolis, MN), Mercedes Benz Arena (Shanghai, China), Wukesong Arena (Beijing, China), O2 World Hamburg, Acer Arena (Sydney, Australia), The Globe arena (Stockholm, Sweden), O2 World arena (Berlin, Germany) and The O2 arena and entertainment district (London, England); sports franchises including the Los Angeles Kings (NHL) and two MLS franchises in addition to overseeing privately held management shares of the Los Angeles Lakers (NBA). AEG has created L.A. LIVE, a 4 million square foot / $2.5 billion downtown Los Angeles sports, residential & entertainment district featuring Nokia Theatre L.A. LIVE and Club Nokia, a 54-story, 1001-room convention "headquarters" destination (featuring The Ritz-Carlton, Los Angeles and JW Marriott Los Angeles at L.A. LIVE hotels and 224 luxury condominiums - The Ritz-Carlton Residences at L.A. LIVE - all in a single tower), the Regal Cinemas L.A. LIVE Stadium 14, "broadcast" facilities for ESPN, along with entertainment, restaurant and office space and developed The Home Depot Center in Carson, California designated as an "Official U.S. Olympic Training Site" by the United States Olympic Committee that includes major facilities for soccer, tennis, track & field, cycling and other sports. Business units include AEG Sports, operators of a variety of events and tours; AEG Live, the world's second largest live entertainment, concert promotion and touring companies and AEG Facilities, a division that operates or consults with more than 100 of the industry’s preeminent venues worldwide. The organization is also developing additional arenas in China and arenas in Stockholm and Las Vegas. In 2010, AEG launched its AEG 1EARTH environmental program with the announcement of 2020 environmental goals and the release of the industry's first sustainability report. The groundbreaking report contains metrics collected on resources consumed and wastes generated at 20 facilities from AEG's global network of venues. The report also highlights success stories such as the over 3,000 solar panels on the roof of STAPLES Center and Nokia Theatre L.A. LIVE. For additional information, visit www.aegworldwide.com.