Home of The
Jun 6, 2016


LOS ANGELES, June 2, 2016 – AEG, the world’s leading sports and live entertainment company, has integrated Pogoseat’s mobile seat and VIP upgrade technology at select concerts and/or live events at AEG Facilities’ owned and/or managed venues. The Valley View Casino Center in San Diego, California, and Target Center in Minneapolis, Minnesota, will be the first venues to offer upgrades for their live events, launching at Macklemore & Ryan Lewis on June 8th and James Taylor on June 18th, respectively. The integration is part of Pogoseat’s partnership with AEG, which uses the technology across a variety of other assets.

Initially, the Pogoseat upgrades will be available at select Valley View Casino Center and Target Center concerts and live events. Additional U.S. and international AEG Facilities’ owned and/or managed venues are expected to begin offering upgrade technology shortly thereafter. This is the first time the Pogoseat seat and VIP upgrade technology have been used for concerts.

“The Pogoseat technology gives each and every fan the ability to maximize their live-event experience,” said Evan Owens, CEO, Pogoseat. “Music is a great way to bring people together, and our integration with the AXS Mobile Ticketing App is a great next step in our partnership with AEG – now bridging sports, venues and music.”

Fans who want to upgrade their seats can use the AXS Mobile App to see upgrade options before and during select events at the participating venues. By clicking the “Seat Upgrade” link in the AXS Mobile App, they will be able to select the events they are attending and choose the tickets that they want to upgrade. Once the new tickets are selected and the upgrade purchase is complete, they will receive their new tickets on their phone and can conveniently move to their new seats. A credit for the price of the original seat automatically goes toward the purchase of the upgraded seats.

“We are passionate about making a fan’s experience the best it can be and are continually looking for new ways to add value to our loyal partners and customers” said Steve Mattson, Vice President/General Manager, Target Center. “Pogoseat’s incredible technology helps us bring this vision to life in new and dynamic ways and we are looking forward to implementing this enhancement into the venue.”

Fans, venue operators, artists and touring companies alike will gain from the introduction of real-time seat upgrades at AEG Facilities’ venues. In addition to monetizing valuable unused inventory and collecting important data and analytics, artists will be able to use the platform to offer their fans VIP experiences. VIP experiences, which will debut at the Macklemore & Ryan Lewis show at Target Center, will be customizable to each artist and/or venue and can range from exclusive autographed merchandise to once- in-a-lifetime meet-and-greet opportunities with the artist and/or other specially curated experiences and items.


Pogoseat is an enterprise solution for sports teams and live-entertainment venues that enables their fans to upgrade seats and purchase unique VIP experiences before and during events. Pogoseat’s mobile application allows fans to improve their live entertainment experience and provides teams & venues a platform to increase fan engagement, monetize unused inventory and gather data that can be used to enhance the fan experience and sell additional tickets.

Pogoseat is partnered with professional & collegiate sports teams as well as select concert & theatre venues. Pogoseat is also integrated with back-end ticketing systems, creating a turnkey solution that automates the upgrade process. For additional information, visit www.pogoseat.com.


Founder and operators of the Amgen Tour of California and headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Live, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events;  and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.

Katrina Jaeger, Target Center: 612-673-1388 or [email protected]